Hasta La Creative!

The typical ad-industry data-science professional holds a masters or doctoral degree in computer engineering, statistics, and similar fields. But Andy Kahl is anything but typical. The director of data analysis at ad-privacy-services firm Evidon studied anthropology and religion, and got his start in targeted advertising by developing a campaign for a car dealer.

“It was hugely successful,” said Mr. Kahl. “It was my first foray into targeted advertising.”

The opportunity came about while he was working as a quasi-apprentice at a print shop, and decided to test his interest in computing and data analysis on behalf of an auto-dealer client. The idea was to send mailers featuring the latest models of cars previous customers had purchased.

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