T-Mobile Takes Tussle With AT&T to NBA Playoffs In Frankenstein Spot
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The Wireless wars heat up tonight when T-Mobile takes the latest TV spot slamming the bigger carrier to the NBA Playoffs tonight.
The mobile carrier is focused in on winning over AT&T customers as part of its high-stakes re-brand, calling itself the “un-carrier” in comparison to AT&T. The ad shows Dr. Frankenstein and his monster standing in front of two boxes laying on a table; one, a pink T-Mobile box, the other a blue AT&T box.
Dr. Frankenstein explains that T-Mobile’s wireless service is faster, and the monster aptly picks the T-Mobile box. T-Mobile’s pitch is to charge users for the bandwidth they use, rather than requiring them to sign up for a contract with a fixed cap. T-Mobile’s plan is unlimited data that does not require a contract.
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