Apr
21
Pearle Vision Set to Unveil Brand Reboot
Posted in: Uncategorized
Pearle Vision has a new brand and image campaign in its sights.
The unit of eyewear giant Luxottica has been receiving a lot less marketing attention than sibling LensCrafters, which saw $48.5 million in measured media last year compared to Pearle’s $14 million, according to Kantar Media figures. But that looks to be changing as Pearle preps a new logo and TV spots expected to break this week.
The company declined to discuss the push, but on its Facebook page Pearle is using the mantra “Your eyes give you so much. Now it’s time to give them something back.”
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