Hasta La Creative!

New York Mayor Michael Bloomberg may have been able to sway public opinion with a multi-million-dollar ad campaign promoting new gun-control measures, but his message, transmitted often by gun violence victims, swayed few votes where it mattered most — in Congress.

In the end, the Senate voted largely along party lines this week to kill even the most modest new gun-control measures. Efforts to place new regulations on firearms aren’t likely to be resurrected in this Congress.

Mr. Bloomberg’s organization, Mayors Against Illegal Guns, hired a team that included SKDKnickerbocker and Tom Synhorst of DCI Group, dividing the work by political party, in essence tapping each to do what they do best — run ads taking aim at the other side.

Continue reading at AdAge.com