Avis Taps Celebrities to Target ‘Professionals’ in Latest Ad Campaign
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In the battle for a key segment, National Car Rentals has suggested that business travelers “Go Like a Pro.” Now Avis Car Rental is turning to its own “professionals” in its latest campaign.
Thecampaign by Leo Burnett Business, which broke Monday, stars four celebrities: champion beach volleyball star and model Gabrielle (Gabby) Reece; Nigel Barker, the international photographer and host of “The Face”; PGA Tour star Steve Stricker; and restaurateur Thomas Keller.
In one new TV spot, we see Ms. Reece moving from a business meeting to the oceanfront. She notes that Avis gives working women rentals with enough room to slip out of their business clothes — and into a “tight black number.” In her case, that’s not a cocktail dress but a workout outfit to lead a fitness class on the beach.
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