Apr
18
Alma, La Comunidad Are Big U.S. Hispanic Winners At Wave Festival
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In a stellar debut performance at the Wave Festival for Latin America this week, six U.S. Hispanic agencies captured 19 awards in Rio de Janeiro.
In one of the most popular campaigns at the festival, Omnicom-backed Alma’s “Adios Cliches, Hola Mexico” work for a Mexican film festival in Los Angeles captivated two juries. As the U.S. Hispanic market participated in the 6-year-old Wave for the first time, the Alma campaign picked up two gold and one silver awards in the film category, and one gold and two silver awards in the promo category.
Another U.S. Hispanic shop, La Comunidad, won two golds for Volvo and one for Converse.
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