Hasta La Creative!

John Hegarty’s rant last week on how TV ads are getting worse fails to recognize that advertising is now witnessing its most creative dawn. Never before has marketing been so exciting and innovative. It’s why now is such a fun time to be a part of this industry.

I spent a couple years at the Death Star (as it was affectionately known by BBH employees). Hegs was one of the most enjoyable creative directors I had the pleasure of working with in 15 years of advertising. And it was truly enjoyable producing some great advertising for Audi, Barclays and Lynx.

We made slick TV ads, beautifully crafted by well-paid creative teams. Print ads followed an equally well-trodden path. Agencies knew what they had to do to help clients sell more products. Back then, agency life was, well, simple.

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