Apr
18
How Google Creative Lab Links Product to Stellar Storytelling
Posted in: Uncategorized
How does Google manage to do some of the most creative advertising around?
Robert Wong, chief creative officer at Google Creative Lab, the internal agency responsible for most of Google’s product marketing, told attendees at the Advertising Age Digital Conference Wednesday that it’s a combination of understanding the company’s own culture and story, and then demonstrating the product in the most empathetic way possible.
Below, are five ways that the Lab inextricably links Google product with masterful storytelling.
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