Hasta La Creative!

Hulu’s latest foray into original content is a half-hour animated comedy about a disgraced former record exec who flees to the suburbs to give motherhood a try — with mixed results.

Former “Desperate Housewives” star Eva Longoria plays Rudi Wilson in “Mother Up,” a 13-episode series making its debut this fall on Hulu and on Canada’s City Television. Hulu and Canada’s Rogers Media put up the money for the show, which is being executive produced by Ms. Longoria, former Sony Pictures chief and Mass Animation founder Yair Landau and “Family Guy” and “American Dad” co-producer Michael Shipley.

Hulu acting CEO Andy Forssell and Ms. Longoria previewed the show during Ad Age’s Digital Conference in New York.

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