Apr
13
‘Tiger Effect’ Didn’t Dampen Golf’s Popularity With Viewers, Advertisers
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Can you name the top three earning American athletes in Sports Illustrated’s 2012’s “Fortunate 50” list?
The NBA’s LeBron James and Kobe Bryant didn’t make it. Neither did the NFL’s Tom Brady or Major League Baseball’s Alex Rodriguez.
Instead, golfers Phil Mickelson ($60.8 million) and Tiger Woods ($56.4 million) ranked Nos. 2 and 3, respectively, in annual endorsement dollars, winnings and appearance fees. Only boxer Floyd Mayweather ($85 million) ranked ahead because of his two pay-per-view fights. Almost all of the golf duo’s earnings came from ad deals. Mr. Mayweather didn’t have a single endorsement.
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