Apr
11
Vote on the Ads: Taylor Swift for Diet Coke or Beyonce for Pepsi?
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It’s a big week for soda ads. Tonight, during “America Idol,” Diet Coke will unveil its first commercial featuring Taylor Swift [below], shot in her hometown of Nashville.
It comes right on the heels of Pepsi on Monday launching its first spot featuring new global brand ambassador Beyonce [also below] during “The Voice.” (Incidentally, both singers released the spots first through their own digital channels, promoting the ads to their millions of fans).
The soda giants tapped the songstresses less than two months apart. Pepsi announced its partnership in mid-December, and Ad Age broke the news of Ms. Swift’s relationship with Diet Coke in late January — a move that, in the minds of fans, escalated the cola wars between the two companies.
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