Dan Wieden to Deliver Keynote at Small Agency Conference in Portland
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Legendary adman Dan Wieden has joined the lineup for Ad Age’s Small Agency Conference and Awards, being held in Wieden & Kennedy’s hometown of Portland, Ore., on July 24-25.
For Mr. Wieden, Portland has been home for decades. He was a young copywriter when he met art director David Kennedy there in 1980. Their first client? Nike. The then-small agency grew Nike into one of the world’s most admired brands, coming up with the “Just Do It” slogan and maintaining one of the strongest ongoing relationships in adland till this day. After Mr. Kennedy retired in the mid-90s, Mr. Wieden grew the agency globally into a micronetwork with hubs in Delhi, Tokyo, Amsterdam, London and Sao Paolo.
While he’s grown Wieden & Kennedy into one of the most respected agencies the world over — and it’s now a large agency by any measure — Mr. Wieden’s values continue to be rooted firmly in the power of being independent. When Ad Age named the shop its Agency of the Year in 2011, Mr. Wieden famously remarked: “We’ll blow this thing up before we sell.”
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