Hasta La Creative!

Facebook is eyeing new mobile-ad real estate on the smartphone home screens and this month will launch its first major marketing campaign to convince consumers that they want the social network’s tentacles reaching into every corner of their mobile lives.

There’s no telling when Facebook will integrate ads into Home — which is not a separate operating system; CEO Mark Zuckerberg described it at last week’s launch event as “a whole lot deeper than any other app” — but Mr. Zuckerberg acknowledged it’s only a matter of time.

Home, available April 12 through Google Play for several Android devices, including the Samsung Galaxy S III, lets consumers enable an ever-changing rotation of visual content from their Facebook friends called “cover feed” on their home and lock screens — where ads will eventually also go. Home’s other core functionality is to let people message their Facebook friends, whose profile photos will pop up as small “chat heads,” while doing any task on their phones.

Continue reading at AdAge.com