Don’t Bitch About the Pitch, Just Embrace Your Inner Draper
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The new season of Mad Men is about to start. For most fans, that means a chance to catch up with their favorite 1960s soap opera, to indulge in the impeccably tailored clothes, to follow the characters’ trysts and wonder who’ll be written out of the script.
But for ad geeks like me, there’s another agenda. We focus on the business side of the show. We’re not just noting how they wine and dine clients or how they put out fires. We’re watching how they pitch new business. Those are definitely the scenes that keep me coming back season after season, and I can’t wait to see which clients Sterling Cooper Draper Pryce will be pitching this time around.
Remember the Kodak Carousel pitch and the time machine metaphor? Or when Don changed the entire strategy right before the American Airlines meeting? Or the Jaguar presentation, when he spoke about wanting to own something that’s just beyond our reach?
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