Digital Coupons Find New Use — Employee Benefits

Employers who’ve tried many things to get employees to adopt healthier lifestyles now have a new option — giving them coupons.

At the same time, startup SavingStar has found a new market for its digital coupons and incentives service — employer health plans — as it prepares to roll out a joint venture with third-party benefits provider Edenred to give employees incentives to eat better.

Continue reading at AdAge.com

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