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Dachis Group has announced Erin Mulligan Nelson as the company’s new president. In her new role, Ms. Nelson will utilize her experience to lead Dachis Group’s end-to-end go-to-market strategy and execution. She has previously worked as both a Fortune 50 C-level exec and a startup executive. Previously, Ms. Nelson served as senior VP-chief marketing officer of Dell. She had been responsible for Dell’s global brand, communications, social media, Dell.com, agency and corporate social-responsibility strategies. Following her time at Dell, she was the chief marketing officer of Bazaarvoice.

JB Brokaw has joined Sociomantic as president of its North American operations. At Sociomantic, he will lead the charge on sales and revenue operations and further develop the company’s advisory and services teams. The digital marketing veteran brings more than 15 years of experience in digital marketing and search technology. Previously, he was the former chief revenue officer and chief client officer of iProspect. While at iProspect, Mr. Brokaw was responsible for securing new business as well as the growth and development of the agency’s 400-plus person client services organization. He also served on the Global Steering Board. Before iProspect, he was the executive director of market development at Mindset Media.

Amanda Peters has been appointed as head of social media for iCrossing. In her new role, Ms. Peters will be charged with driving increased engagement, visibility and loyalty for iCrossing’s clients through social media. She will oversee the agency’s rapidly growing social-media practice and manage a nationwide team of social strategists, content creators and community managers. She joined iCrossing in 2010. Prior to the company, she served as a writer and producer on WNBC’s “Digital Life with Shelly Palmer” and worked at Advanced Media Ventures Group. Ms. Peters graduated from Miami University with a B.A. in mass communication.

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