Hasta La Creative!

Beyonce continues her reign over all-things-pop-culture, this time in her first-ever collaboration with Pepsi from 180LA. The spot, which debuted globally today, features the world-renowned pop star in an all-out dance off against various iterations of her past self – from the black leotard-clad “Single Ladies” Beyonce to the hot-pants Beyonce of “Crazy in Love” to her “Bootylicious” alter-ego, until she defeats them all in a sequence that truly embodies the “Live For Now” campaign.

Advertising Agency: 180 Los Angeles?, USA
Global CEO: Mike Allen?
Executive Creative Director: William Gelner?
Creative Directors: Matthew Woodhams-Roberts, Dave Horton
Creatives: Aramis Israel, Julia Tsao
Managing Partner / Executive Producer: Peter Cline
Senior Producer: Lorraine Kraus?
Managing Partner / Chairman: Chris Mendola?
Account Director: Lauren Lombardo
Account Manager: Frith Dabkowski
Director of Business Affairs: Loretta Zolliecoffer
Production Company: Believe Media
Director: Jake Nava
Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor
Line Producer: Benedict Cooper
??Editorial ?Editorial Company: Cut + Run
Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director: Michelle Burke
Executive Producer: Carr Schilling
?Transfer: The Mill
Colorists: Adam Scott, Shane Reed
Executive Producer: LaRue Anderson
Color Producer: Sarah Laborde
Special effects/VFX: Framestore
Creative Director: Aron Hjartarson
2D/Flame Lead: Alex Thomas
3D Lead: Ben West
Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
CG/FX: Dean Grubb, Jon Balcome, Gary Laurie
Executive Producer: Kati Haberstock
Producers: Mary Nockles, Bethan Thomas
Mix: Eleven Sound
Mixer: Jeff Payne
?Music: Beyonce, “Grown Woman”
Sound Design: Trinitite
Sound designer: Brian Emrich