Apr
03
Facebook Set to Announce New Phone with HTC, But Can They Sell It?
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After years of rumors to the effect, Facebook is finally producing a phone, but it’s not going to sell itself.
Facebook’s expected unveiling of an HTC phone with a custom version of Android that heavily integrates its social graph this Thursday marks the company’s debut as a player in the mobile hardware ecosystem, but also potentially as a big consumer marketer.
The company’s advertising outlays have been miniscule up to this point in its nine-year history (it spent $28 million on ads in 2011, according to regulatory filings), but bringing a piece of hardware to market might change the picture.
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