Cincinatti Startup Pingage Signs With P&G to Bring Business to Pinterest
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Pinterest hit 10 million unique monthly visitors last year faster than any website ever and now tops 30 million, per comScore. Yet many big brands still have no presence there, and even ones that do, such as Walmart and L’Oreal’s Maybelline, attract only low-five-figure followings.
Sensing a void, Cincinnati-based start-up Pingage hopes to become to Pinterest what Buddy Media was to Facebook — offering marketers a simple way to manage content and build followings. Thanks to a demo day in January at Procter & Gamble Co. arranged by the Brandery seed-stage accelerator, the startup recently signed two P&G brands for pilot projects to do just that.
The startup recently closed $850,000 in seed-stage venture capital from CincyTech, Vine Street Ventures and North Coast Angel Fund among others.
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