Feb
27
JC Penney’s Media Spending Climbs But Sales Go Into Free Fall
Posted in: Uncategorized
JC Penney sales plummeted 25% in 2012, even as its measured media spending jumped 14% to $504 million.
Source: Kantar Media
Mr. Johnson revealed during a conference call with analysts that legendary Coca-Cola marketer Sergio Zyman has been advising the retailer’s latest marketing effort. During the Oscars telecast, the retailer introduced an emotional new campaign dubbed, “Yours Truly.”
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