Hasta La Creative!

It would appear The Big Bang Theory star Kaley Cuoco is the new ad babe. Hot off signing a deal to appear in a Super Bowl ad for Toyota, Cuoco will appear in a new ad for Priceline. And Shatner is back after having been dropped from a bridge during last year’s Super Bowl.

The new ad, which begins running January 14, has Shatner driving to the top of a mountain with a little girl and dropping her off in front of a dojo. Decades later, he returns to pick her up and she is revealed as his daughter, played by actress Kaley Cuoco. After years of training, Cuoco is highly skilled in the art of finding the best travel deals. And she’s got some new travel deal tricks to show dear old dad.

Of her work in the ad, Cuoco said, “It’s definitely exciting working with Bill, and being part of a campaign and a brand that I’ve pretty much grown up with. He has single-handedly built the Priceline Negotiator into a pop culture icon. I think there’s a lot of overlap in our fans, who will appreciate seeing us together as a father and daughter team. And who wouldn’t want to be William Shatner’s daughter?”

Who wouldn’t, indeed!