People on the Move: David Jenkins Named President of Taxi
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Taxi, New York, has named David Jenkins as its new president. Mr. Jenkins was most recently chief integration officer at Kirshenbaum Bond Senecal & Partners. He previously was at McCann Erickson as chief of brand growth and innovation, overseeing accounts including Mobil Oil, Unilever, Pfizer, Staples and Weight Watchers. He also spent two years at BBH as executive global director on the MillerLite business, and prior had spent seven years at TBWAChiatDay, New York, in the dual roles as Head of New Business and Director of Client Services, where he worked on accounts including Kmart, McDonalds, Orbitz.com, Embassy Suites Hotels and Seagram.
Stephen Larkin has been appointed to the newly created position of chief marketing officer at 180LA. Mr. Larkin was most recently managing director of Mullen’s Pittsburgh office. Prior to accepting that position, he worked in Boston as Mullen’s senior VP-brand evangelist, leading new-business ventures. During his tenure there, the company added clients including Foxwoods Resorts & Casino, Zappos, JetBlue and Barnes & Noble Nook. Mr. Larkin began his career in account management at Hill Holliday.
Optimedia has tapped Jason Hoffman as senior VP-digital. In this newly created position, Mr. Hoffman will work with communications-planning and broadcast teams to integrate digital-media strategies among Optimedia clients such as BBC, British Airways, Joe Fresh, Pizza Hut and Purina. Mr. Hoffman joins Optimedia from OMD, where he was head of U.S. digital media and strategy. During his tenure, he managed the PepsiCo portfolio, which included digital, search, social, gaming and mobile media. A 15-year media veteran, Mr. Hoffman has also held leadership positions at Moxie, Razorfish, HNW and Carat.
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