Hasta La Creative!

We don’t consume the way we used to. Instead of three square meals a day, we tend to have a series of small eating moments. Snacking has become a growing global phenomenon. On-the-go food consumption is increasing in virtually every market around the world, with the fastest growth in developing nations, such as China, Brazil and Russia. By 2015, the global snack-foods market is expected to reach $335 billion. At the newly created Mondelez International, now the world’s largest snacking company, we are here to address this emerging behavior to meet today’s snacking needs.

But things beyond our food patterns have changed. Consumers don’t consume media the way they used to. In today’s complex media environment, new flexibility is needed to tap into this fast-growing global consumer base. Behaviors, touchpoints and attitudes differ from one person to another, from day to day. It’s time to place media at the center of the business and make it as creative as the creative itself. We are at a unique moment to rethink how we are handling media.

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