Sep 30

Media Mavens: Linda Boff, General Electric

Posted in: Uncategorized


Ms. Boff is thinking about how to bring elements of the real-time strategy that fuels digital to TV, outdoor and even print, and making sure that all the elements of the marketing mix are connected.

Related posts:

  1. General Electric Selects OMD and MEC in Global Media Agency Shakeup General Electric has retained Omnicom's OMD in the U.S. and...
  2. General Electric calls global media review General Electric (GE), the technology and finance conglomerate, is holding...
  3. Media Mavens: Ilonka Laviz, Procter & Gamble Ms. Laviz is working to help make digital central to...
  4. General Electric Hosts a 6-Second Science Fair on Vine Do you know what happens when you combine milk, food...
No Responses to “Media Mavens: Linda Boff, General Electric”

Post a Comment