EE’s top marketers discuss ‘magnificent’ brand launch and ‘churlish’ rivals

Steven Day and Spencer McHugh, the duo leading Everything Everywhere’s rebrand to EE, explain why they are introducing a new brand, its launch strategy and why rivals are being “churlish” about getting beaten to the punch on 4G.

No Responses to “EE’s top marketers discuss ‘magnificent’ brand launch and ‘churlish’ rivals”

Post a Comment