Hasta La Creative!

Neston is a famous “smoothie maker” from Nestlé Cereals in Brazil. To promote it, instead of a TV spot, we came up with the idea of creating a video clip showing that Neston is more than tasty; it’s unbelievably delicious. The concept “unbelievable” was materialized in a green mustache and reinforced in several elements in the clip, such as the Indian music and a six-armed fighter.

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Director: Hugo Rodrigues, Leo Macias
Copywriter: Luís Felipe Figueiredo
Art Director: Antonio Correa
Production Company: Alaska Filmes
Photography: Gustavo Moraes e Marco Lafer
Sound Company: S de Samba
Approved by: Pablo Devoto, Carine Mahler, Ricardo Yoshioka and Leila Assaf