Sekunda Glue: Worker And Kolkhoz Woman
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Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition. Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something… Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.
Media: the prints were published in history magazines, very popular among our consumers and on 2 billboards close to the location of the statue.
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Illustrator: Wireframe
Additional Credits:
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova
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