9 biggest comebacks of 2018


“Don’t call it a comeback,” tennis star Serena Williams declared in a Chase commercial earlier this year, following the birth of her daughter. “I’ve been here for years. I’m rocking my peers.” She was far from the only one back in the spotlight.

Alex Bogusky

Eight years ago, Bogusky bolted Crispin, Porter & Bogusky, the agency he helped found, and worked as a consumer advocate. But this summer, he returned to the agency, now renamed CPB, to serve as chief creative engineer.

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