Dec
23
8 big brand flameouts in 2018
Posted in: Uncategorized
There were brand fails this year as there are every year: bad tweets, accidentally racist ads, data missteps. Snafus from which brands emerge battered and bruised, but ultimately … fine.
And then there were total flameouts. Sometimes a brand simply goes down. No coming back. In that category, it was a rocky year, especially for mall brands. And Roseanne Barr. Here are the most notable.
Sears
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