Sep
08
$7.5 Billion in Election Ads Lifting U.S. Media Spending More Than Expected
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The United States advertising market is doing better than expected, mostly thanks to the internet, but also billions of dollars of election advertising, according to a new forecast by Carat, an arm of Dentsu Aegis.
Carat now expects media spend to hit $204.8 billion in the U.S. in 2016, a 5% increase from 2015. It previously predicted a 4.7% gain.
“Growth in the U.S. is fueled by the upcoming U.S. presidential elections, accounting for approximately $7.5 billion of additional spend,” Carat said in its report on Wednesday. “As well as the Rio 2016 Olympics and Paralympics, which contributed to a strong first half of the year in the market with an incremental $1.3 billion spend.”
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