5G may enable smart cities, and advertising is going to pay for it
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When it comes to the fifth generation of mobile technology, the sales pitch is relatively simple: everything will be faster and everything will be connected.
Time will tell whether that will indeed be true. Still, one area companies are placing their bets is with so-called smart cities, and they’re selling the idea that they’ll alleviate traffic congestion, reduce pollution, improve public safety and city infrastructure. At CES in Las Vegas this week. AT&T said it will create connect street lights to its network so it can track energy usage and outages.
But it also presents an opportunity for better targeted ads. Some $34 billion will be spent on smart cities by 2020, of which a portion will be offset through companies offering to build out bus shelters, lamp posts that monitor foot traffic or interactive digital screens in exchange for ad space, according to the Consumer Technology Assocation.
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