Dec
03
56% of Digital Ads Served Are Never Seen, Says Google
Posted in: Uncategorized
An incredible 56.1% of ads on the internet are not seen by humans, according to new research released today by Google.
“With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” said Google group product manager Sanaz Ahari in a blog post.
Those ads appear outside the viewable area of a browser window. Once you factor in bots, even fewer ads are seen by the people advertisers are paying to reach.
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