Mar
07
5 key takeaways from Shoptalk
Posted in: Uncategorized
Blurring the d-to-c lines
Much of the buzz around d-to-c has been focused on native e-commerce brands, like underwear startup Lively or mattress company Casper. Yet older brands have had their own stores and sites that sell directly to consumers for years; they’re now amping up their efforts. Both Levi’s and Nike talked about how they’re rethinking products and in-store experiences from a d-to-c standpoint. Brands need to “keep up with a very empowered consumer,” says Amy Lanzi, North America Commerce Practice lead at Publicis Media.
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