Hasta La Creative!

Nearly 50% of industry professionals believe agency culture is still discriminatory, if not as overtly as it once was, according to research findings released by the 4A’s at its Talent@2030 Conference during Advertising Week.

As part of its ongoing efforts around gender equality and diversity, the 4A’s conducted a member survey by via in June. Out of the 549 respondents, 74% said ad agencies are mediocre or worse when it comes to hiring diverse professionals. More specifically, 25% said the industry was mediocre, 29% said it’s not great and 20% said it’s terrible.

“The numbers didn’t really shock me, as we know the industry has to do better at hiring and retaining diverse talent,” said 4A’s President-CEO Nancy Hill via email.

Continue reading at AdAge.com