4A's Survey Finds Drop in Billing Rates For Senior-Level Ad Execs
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The 4A’s released its Labor Billing Rate Survey Report today that benchmarks hourly rates for roles in the ad industry, and the short take is this: It’s a great time for those in web, social and analytics. For top dogs, on the other hand, things have been better.
The survey, which was previously released in 2012 and reflected 2011 hourly rates, includes 125 pages on 2014 hourly rates for positions including creative, account management, digital, media services, analytics and others. This year’s report reflects a few changes in data collection, particularly a bigger census size (the 4A’s used to ask for one weight average rate per position, but this time asked for three actual rates, yielding about three times the responses — 32,000 rates instead of 2011’s 9,700 rates).
The findings show billing rates for senior execs took a hit: comparing the reports from 2011 and 2015, hourly rates decreased from $784 to $660 for director of client service; $1,000 to $861 for chief creative officer; and $626 to $605 for exec director of account planning.
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