Dec
07
4A's CEO: Unsubstantiated claims against agencies 'have got to stop'
Posted in: Uncategorized
Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, Marla Kaplowitz is fired up.
“We are going to start being a lot more proactive,” says the 4A’s CEO.
Last month, holding companies MDC Partners, Omnicom, Publicis Groupe, WPP and IPG revealed they had been cleared without action being taken. It was a rather abrupt and quiet end to what Kaplowitz says has been a “dark cloud” hanging over the industry.
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