Apr 06

4A’s Advises Brands to Rethink Suitability Around News Content

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Advertisers may be missing out by avoiding news coverage, an issue the 4As is attempting to address. Today, the 4A’s Advertisers Protection Bureau published a position paper, titled Cross-Industry Collaboration to Redefine Brand Suitability in Trusted News Environments: A Call to Action, to help navigate the nuances of brand safety and suitability in relation to…

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