Hasta La Creative!

Very few marketers know how to use VR and 360 content. It’s all experimental at this stage and can easily go wrong — in a stomach-lurching way — but this is the story of every revolutionary format. Early adopters pave the way, making tons of mistakes so that the rest of us don’t have to. We’ve certainly learned a lot since launching the first stock 360 footage last year, chiefly that you cannot treat virtual reality like any other medium.

VR creates a powerful connection with viewers that can supercharge a brand’s emotional resonance. Facebook, YouTube and Google Chrome all now support this content category — driving up demand 814%. But how can advertisers foray into virtual reality without burning up production budgets on rookie mistakes?

Let’s start by discussing what not to do. These are the biggest blunders that newbies make when attempting to bring VR and 360 video into their portfolio.

Continue reading at AdAge.com