Hasta La Creative!

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3 million square feet last week, with 4,500 exhibitors showing their wares the latest in 8K screens, giant drones, walking cars, robot pets and automobile prototypes that would make Bruce Wayne jealous (but will never see the light of day).

Despite the sheer number of things on display at CES this year, the hottest items most relevant to marketers and game-changing for average consumers can’t even be seen. From the artificial intelligence increasingly powering, well, everything, to the forthcoming fifth generation of telecommunication technology, the most exciting stuff at CES couldn’t be touched.

Here are four key takeaways Ad Age correspondents picked up from the floor and from conversations with gimlet-eyed experts.

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