360i’s Bryan Wiener Becomes Chairman of Social Marketing Company Expion
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Bryan Wiener, CEO of Dentsu unit 360i, is taking a step back to become the agency’s chairman, and he’s also taking on a new role as chairman of Expion, a Raleigh, N.C.-based social media management and analytics software company.
Expion has been 360i’s preferred social platform partner since 2011, and it’s used by clients like Coca-Cola, Oreo and Univision, which have independent deals with the software company. One major use case is for big brands to assign out the right levels of access to social accounts to people across their global organization. Other customers include IBM, H&R Block and Clear Channel.
Dentsu took a minority investment in Expion in March 2012 and Mr. Wiener joined its board then. He recently led a seven-figure investment with funds contributed by himself and some undisclosed executives.
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