Hasta La Creative!

It’s hard to get into a conversation with the executives running 360i without asking about “You can still dunk in the dark,” the most publicized, hyped, discussed and dissected tweet in the short history of social-media marketing.

“People talked about the tweet and there were promoters and there were naysayers,” Sarah Hofstetter, the agency’s U.S. CEO, said about last year’s Oreo Super Bowl tweet, which was sent by a fleet-footed team operating from a social-media war room cohabited by the brand and 360i. But what the agency is happiest about is that the tweet “helped us have conversations with clients about how to organize for this kind of environment,” she said.

And that is the kind of dialogue that fueled 360i to a stellar year. The agency, which is making its second-straight A-list appearance, had a particularly strong new-business record in 2013, winning work from Procter & Gamble’s Downy, Unilever’s Ben & Jerry’s and Subway, among others. Along the way, 360i increased its revenue by 15%, reaching $700 million in billings. It notched $116 million in revenue in 2012, according to Ad Age Datacenter.

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