Hasta La Creative!

This is a guest post by Eddie Newquist, chief creative officer at Global Experience Specialists.

If you think creativity is the most important quality of a creative director, you’re wrong. And let me tell you why.

Creativity and design skills are, no doubt, essential, but neither is what being a director is all about. The most important quality a creative director can possess is curiosity. And I don’t mean casual curiosity — it’s about passionate curiosity that fuels everything you do.

Curiosity is what feeds your work and your best projects. You can delight your clients and produce great work by harnessing your curiosity to connect and engage with your clients, brainstorm, and educate yourself about the business aspects of your project.

Here are three things you can do to supercharge your creative direction.

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