Barry Diller Explores Bid to Take Control of Paramount
Posted in: UncategorizedMr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company.
Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company.
Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company.
Terence Samuel, a veteran journalist, had been in the role for a year.
Oracle Advertising’s recent news that it’s shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce. Oracle faced…
The president’s son has argued that the network violated a New York law by showing the explicit images without his permission.
Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions International Festival of Creativity finally got hip to the rib-tickling genre, after at least a decade of handing out hardware disproportionately to weighty,…
Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment–even his latest ad for BIC is themed to the upcoming 2024 Summer Olympic Games in Paris. Snoop reunites with his close friend and longtime costar Martha Stewart for a commercial that has him awarding her a “10 out of 10″…
In recent months, there’s been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,…
The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG’s Initiative. Publicis Groupe’s interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker’s media budget, which is estimated to be worth over $410 million annually per COMvergence. “We were impressed with…
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O Nubank Ultravioleta, segmento premium do Nubank, vai lançar uma animação para abordar a conscientização financeira de maneira divertida. O curta de seis minutos foi desenvolvido em parceria com a Disney, através da divisão Advertising Sales & Partnerships Brasil. “Não É Um Monstro” estará disponível nas redes sociais do Nubank, nos canais Disney e em …
Leia “Não É Um Monstro”: Nubank lança curta animado em parceria com a Disney para abordar educação financeira na íntegra no B9.
After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles. More specific data isn’t available until…
THE ORIGINAL? Fruits & Wine / The blanket billboard – 2015 Billboard with picnic blankets people could pull off Click the image to enlarge Source : Adsoftheworld, Clio Awards BRONZE Agency : Rosapark / Rosa Paris (France) |
LESS ORIGINAL Absolut Vodka x Sprite / Banket billboard – 2024 Billboard with picnic blankets people could pull off Click the image to enlarge Source : Marketing Beat, Trend-Hunter Agency : Grey & VML London (United Kingdom) |
Maintaining a robust online presence is crucial for any business, and one of the key components of this presence is Search Engine Optimization (SEO). However, managing SEO in-house can be challenging, especially for small to medium-sized businesses. This is where SEO outsourcing agencies come into play. Outsourcing your SEO needs can provide numerous benefits, but it also comes with challenges. This article will explore the benefits, challenges, and best practices for SEO outsourcing.
Access to Expertise and Experience: SEO is a complex field that requires a deep understanding of search engine algorithms, keyword research, content creation, and link building. SEO outsourcing agencies employ professionals who specialise in these areas. Outsourcing gives you access to their expertise and experience, which can significantly improve your SEO performance.
Cost-Effective: Hiring and training an in-house SEO team can be expensive. In contrast, outsourcing your SEO needs can be more cost-effective. Depending on your budget and requirements, you can choose from various pricing models, such as hourly rates, monthly retainers, or project-based fees.
Focus on Core Business Activities: Managing SEO can be time-consuming. Outsourcing this function frees up your time and resources to focus on your core business activities. This will enable you to concentrate on your best work while the experts handle your SEO.
Access to Advanced Tools and Technologies: SEO outsourcing agencies have access to advanced tools and technologies that can provide valuable insights and data. These tools can be expensive for individual businesses to purchase and maintain. Outsourcing allows you to benefit from these tools without the additional cost.
Scalability and Flexibility: Your SEO needs may change as your business grows. Outsourcing agencies can easily scale their services to meet your changing requirements. Whether you need to ramp up or scale up your SEO efforts, an outsourcing agency can provide the flexibility you need.
Communication and Coordination: Effective communication and coordination are crucial for successful SEO outsourcing. Time zone differences, language barriers, and varying communication styles can sometimes lead to misunderstandings and delays. Establishing clear communication channels and regular updates is essential to ensure everyone is on the same page.
Quality Control: Maintaining consistent quality can be a challenge when outsourcing SEO. Not all agencies deliver the same level of quality, and it can be difficult to monitor and control the work being done. Choosing a reputable agency with a proven track record is important to ensure high-quality results.
Loss of Control: Outsourcing means entrusting a third party with your SEO strategy and implementation. This can result in losing control over certain aspects of your SEO efforts. To mitigate this, establish clear expectations, goals, and reporting mechanisms to stay informed and involved.
Security and Confidentiality: Sharing sensitive information with an external agency can pose security and confidentiality risks. Ensure that the agency follows strict data protection policies and has measures in place to safeguard your information.
Dependency on External Providers: Relying on an external agency for your SEO needs can create dependency. If the agency experiences issues or fails to deliver, it can impact your SEO performance. To mitigate this risk, it’s advisable to have a backup plan and diversify your SEO efforts.
Conduct Thorough Research: Conduct thorough research before selecting an SEO outsourcing agency. Look for agencies with a proven track record, positive client reviews, and a portfolio of successful projects. Ask for case studies and references to assess their capabilities and expertise.
Define Clear Goals and Objectives: Before outsourcing, define your SEO goals. Communicate these goals to the agency and ensure they understand your expectations. This will help align their efforts with your business objectives and measure the success of your SEO campaign.
Establish Clear Communication Channels: Effective communication is key to successful outsourcing. Establish clear communication channels and regular update schedules to stay informed about the progress of your SEO campaign. Use project management tools to track tasks, deadlines, and deliverables.
Set Realistic Expectations: SEO is a long-term strategy, and results may not be immediate. Set realistic expectations and timelines for achieving your SEO goals. Be patient and allow the agency enough time to implement and optimise your SEO strategy.
Monitor and Evaluate Performance: Regularly monitor and evaluate the performance of your outsourced SEO efforts. Use analytics tools to track key metrics such as website traffic, keyword rankings, and conversion rates. Provide feedback to the agency and work together to make necessary adjustments and improvements.
Ensure Transparency and Accountability: Choose an agency that values transparency and accountability. Ensure they provide regular reports and updates on the progress of your SEO campaign. Transparency builds trust and helps you stay informed about the work being done.
Protect Your Data and Confidentiality: Ensure the agency follows strict data protection policies and has measures in place to safeguard your information. Sign a non-disclosure agreement (NDA) to protect your data and ensure confidentiality.
SEO outsourcing can be a valuable strategy for businesses looking to improve their online presence and drive organic traffic. By leveraging the expertise and resources of an SEO outsourcing agency, you can achieve better results while focusing on your core business activities. However, knowing the challenges and implementing best practices is important to ensure a successful outsourcing experience. By conducting thorough research, setting clear goals, and maintaining effective communication, you can maximise the benefits of SEO outsourcing and achieve your business objectives.
The post SEO Outsourcing: Benefits, Challenges & Best Practices appeared first on 10AD Blog.
Netflix and Amazon are driving a small bump in the market for TV shows after a major slowdown.