Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing

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A Ogilvy de Nova York ganhou o Grand Prix de Print & Publishing em Cannes Lions 2024. A estratégia envolveu quebrar as rígidas diretrizes de marca e amassar o icônico logo da Coca-Cola em suas campanhas, inspirando assim as pessoas a reciclar cada lata e garrafa. A campanha “Recycle Me” foi implementada globalmente, começando pela …

Leia Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing na íntegra no B9.

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

In a Digital Age, High-End Outdoors Magazines Are Thriving in Print

Titles like Adventure Journal, Mountain Gazette, Summit Journal and Ori are aimed at “people who just don’t want to be on their phones anymore.”

Martin Sorrell Has a Plan to Bring S4 Back to Growth

CANNES, France–It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising projects that charged in the single millions, S4 would mimic consultancies like Accenture, helping enterprises transform their businesses for hundreds of millions of dollars each. S4 also scored two early and major wins…

Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing

var HYVOR_TALK_WEBSITE = 10957;

Capa-Cannes-2024-print

A Ogilvy de Nova York ganhou o Grand Prix de Print & Publishing em Cannes Lions 2024. A estratégia envolveu quebrar as rígidas diretrizes de marca e amassar o icônico logo da Coca-Cola em suas campanhas, inspirando assim as pessoas a reciclar cada lata e garrafa. A campanha “Recycle Me” foi implementada globalmente, começando pela …

Leia Cannes Lions 2024: “Recycle Me” de Coca-Cola leva Grand Prix de Print & Publishing na íntegra no B9.

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

Tony Awards’ Viewership Slips Lower

Sunday’s show had the second-lowest viewership for a Tonys telecast since records have been kept.

At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media

After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, and forms to streamline data sharing between entities. While industry observers…

SWITCHEL UP: VOLT Studios Creates Brand Spot for Hobby Farmer’s Switchel

Campaign Launches VOLT’s 3D Ca

The Washington Post Delves Into a Difficult Story: Itself

The newspaper has been reeling from successive revelations about Robert Winnett, its incoming editor, and Will Lewis, its chief executive.

Sometimes, It’s OK to Sit Juneteenth Out

In its fourth year as a federal holiday, Juneteenth has arrived; it’s a day that is observed to commemorate the freedom of enslaved Black people in the U.S. So much historical significance comes with Juneteenth, yet since the George Floyd murder, there has been a frenzy of stereotypical marketing campaigns and communications by different brands…

Cannes Lions 2024: Prêmios olham o passado. Conversas apontam o futuro

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Mais uma edição do maior prêmio de publicidade, criatividade e inovação começa na Riviera francesa. Durante esta semana, milhares de pessoas estarão reunidas no famoso balneário de Cannes para premiar os trabalhos que se destacaram em suas categorias e circunstâncias no último ano. Estar no Palais e conviver com os premiados é uma experiência muito valorosa. …

Leia Cannes Lions 2024: Prêmios olham o passado. Conversas apontam o futuro na íntegra no B9.

AE Production Teams Up With Brazilian Superstar Anitta for New BODYARMOR Flash I.V. Campaign

AE Production unveils its late

Will Lewis Is Said to Have Used Stolen Records as Editor in U.K.

Years before becoming The Post’s publisher, Will Lewis assigned an article based on stolen phone records, a former reporter said.

Will Lewis Is Said to Have Used Stolen Records as Editor in U.K.

Years before becoming The Post’s publisher, Will Lewis assigned an article based on stolen phone records, a former reporter said.

Will Lewis Is Said to Have Used Stolen Records as Editor in U.K.

Years before becoming The Post’s publisher, Will Lewis assigned an article based on stolen phone records, a former reporter said.

Exclusive: Oracle Will End All of Its Ad Products by Sept. 30

According to a document of frequently asked questions sent to clients on Monday, Oracle will stop supporting its advertising products on September 30. The message follows Oracle’s statement last week during its fourth-quarter earnings call that it was exiting the advertising business. That announcement did not describe the company’s exit strategy, only noting that the…

Cannes Lions 2024: Prêmios olham o passado. Conversas apontam o futuro

var HYVOR_TALK_WEBSITE = 10957;

Bruno-Lunardon_Cannes_B9

Mais uma edição do maior prêmio de publicidade, criatividade e inovação começa na Riviera francesa. Durante esta semana, milhares de pessoas estarão reunidas no famoso balneário de Cannes para premiar os trabalhos que se destacaram em suas categorias e circunstâncias no último ano. Estar no Palais e conviver com os premiados é uma experiência muito valorosa. …

Leia Cannes Lions 2024: Prêmios olham o passado. Conversas apontam o futuro na íntegra no B9.

Will Lewis Is Said to Have Used Stolen Records as Editor in U.K.

Years before becoming The Post’s publisher, Will Lewis assigned an article based on stolen phone records, a former reporter said.

Will Lewis Is Said to Have Used Stolen Records as Editor in U.K.

Years before becoming The Post’s publisher, Will Lewis assigned an article based on stolen phone records, a former reporter said.