It starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. But their happily-ever-after turns upside down when the prince is “struck by an invisible force far more powerful than the dragon,” says the film’s narrator, British actress Olivia Colman. Prince Charming begins to show…
The stalemate is in its fifth month, and talks between the union and the Hollywood studios resumed for the first time since August.
Inspirado na Democracia Corinthiana, a Nike e o Corinthians lançam a terceira camisa da temporada, trazendo à tona o legado de Sócrates, Wladimir e as “Diretas Já”. Por que isso é relevante? A camisa não é apenas um uniforme, mas uma celebração da história e do impacto político e social que o clube teve no …
Leia “Democracia Corinthiana”: nova camisa do Corinthians homenageia movimento histórico na íntegra no B9.
Companies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.
Allstate debuted its first work from Wieden+Kennedy this month after hiring the agency nearly a year ago.
The journey toward unlocking the potential of AI in digital advertising requires seamlessly blending AI and automation under the guidance of human insight.
OpenAI released a new version of its DALL-E image generator to a small group of testers and incorporated the technology into its popular ChatGPT chatbot.
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data arm Epsilon PeopleCloud. Samantha Deevy joins as BBH USA’s chief strategy officer, and Lindsey McNabb Hover is now the 25-year-old shop’s first CMO. Fig–the shop…
JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system.
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since the introduction of Generative AI within the last year, however, firms like Bangalore-based Infosys increasingly have to use those partnerships as B2B demos…
Danny DeVito visits his “happy place”—aka Jersey Mike’s.
O WhatsApp continua investindo para inovar a forma como as empresas interagem com seus clientes. A nova funcionalidade, chamada “Flows”, permite que empresas criem experiências ricas e personalizadas diretamente nas conversas, tornando a interação mais dinâmica e sem a necessidade de redirecionar o usuário para outros aplicativos ou sites. Detalhes do Recurso: Experiência Aprimorada: Com …
Leia Com novo recurso Flows, WhatsApp permite transformar conversas em reservas e compras instantâneas na íntegra no B9.
The Joint Industry Committee (JIC)–formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies–has taken a significant step forward in the journey to multiple currencies. Today, the assembly announced it has given conditional certification to Comscore, iSpot and VideoAmp as part of its…
Tequila brand seeks to stand out in a “sea of sameness.”
FuseMedia is capping off a wildly successful upfront season. Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront negotiations with double-digit growth in volume. Fuse also reached high single-digit growth in CPMs (cost per thousand viewers reached) across its linear and digital platforms….
Play Hard vodka cocktails to ride Playboy’s brand equity.
The suit, filed with the Authors Guild, accuses the A.I. company of infringing on authors’ copyrights, claiming it used their books to train its ChatGPT chatbot.
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna–honey bees, songbirds, rolling hills and native trees among them. And, of course, there’s an abundance of free-roaming cows. So why is one land mass protected, while the other isn’t?…
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