Easyplant hypes its “home-delivered, pre-potted and self-watering” line of houseplants.
This Jacuzzi Group example shows how technology improves collecting and analyzing data, leading to powerful experiences at every stage of the customer journey.
New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work.
Creative campaigns from brands such as Square, Cole Haan and Billie grabbed our attention.
A new report suggests that brands should be looking beyond ROAS and impressions when measuring the efficacy of Amazon DSP campaigns.
Lone River Ranch Water was an early entrant in the now booming category, and gained popularity using DTC tactics.
Advertising Agency: Sting Communications, Kolkata, India
Art Director: Mr. Manas Das
Illustrator: Mr. Jayanta Chakraborty
Ideator & Copywriter: Mr. Somnath Banerjee
Company Director: Mr. Somnath Banerjee
Quer saibamos ou não, as marcas estão sempre falando conosco por meio do que dizem (e não dizem), do que fazem (e não fazem), e como essas coisas se alinham (ou não). Da mesma forma, estamos sempre respondendo. Às vezes, com palavras, quando comentamos, conversamos com um representante de atendimento ao cliente ou contamos a …
Leia SXSW 2023: Conversa a partir do caráter na íntegra no B9.
Lawyers for the company, which faces a $1.6 billion defamation lawsuit, are pushing for a judge to rule in their favor before a trial.
Voltar do SXSW sempre leva uma certa euforia – uma mistura de empolgação e desespero. É inevitável refletir sobre como tecnologias como Inteligência Artificial, Metaverso e Computação Quântica impactarão nossas carreiras, nossos relacionamentos. Nossas vidas. E a minha expectativa em relação ao futuro é ainda maior na véspera de me tornar pai pela primeira vez. …
Leia SXSW 2023: Reflexões de um futuro pai sobre a revolução tecnológica na íntegra no B9.
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company’s first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita…
The agency also asked about security and artificial intelligence.
Discord Nitro subscribers now have access to 16 “Color” themes that they can use to customize the appearance of the Discord desktop application. Previously, only the “Light” and “Dark” themes were available. These Light and Dark themes are still available to all users and Nitro subscribers, giving Nitro subscribers 18 themes to choose from in…
New tools trained on video pick up where image generators leave off.
Andy Cohen is Vander-Pumped. In the past few weeks, news broke of a scandal amongst the cast of the reality series Vanderpump Rules, as Tom Sandoval cheated on longtime partner Ariana Madix with castmate Raquel Leviss. Since then, the cheating news has taken over social media and online discourse to the point that explainers are…
Campaign debuting in the U.K. revives Absolut’s classic design, with a Heinz twist.
If you’re selling your service or product through social media and can’t figure out how everything you’re posting brings in revenue, that isn’t “dark social”–it’s just value you haven’t measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull…
McDonald’s promotes its $2 frozen drinks.
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