Mar
24
Meet Hikup, The First-Of-Its-Kind Mindfulness App Created by Omelet and Consume & Create
Posted in: Uncategorized
Mar
24
United Airlines trans flight attendant featured in ad died by suicide: ‘Sorry I could not be stronger’
Posted in: Uncategorized
Mar
24
Flashcode Big-Mac without any words / L’In-QR-oyable lookalike
Posted in: Uncategorized |
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| THE ORIGINAL? Mc Donald’s / Flashcode teaser – 2020 A simple scan of the poster links to a playlist with unexpected musical genres. Agency : TBWA Paris (France) |
LESS ORIGINAL Mc Donald’s / ReQRuitment – 2022 A simple scan links to job offers at Mc Donald’s Source : Cannes Lions BRONZE, Prix GPCE 2023 Agency : Starcom / Publicis Conseil (France) |
Mar
24
Agency news you need to know this week
Posted in: UncategorizedHavas Play launches, the Ad Council warns against gun misuse, Giant Spoon’s first CSO, and more.
Mar
24
AI in drive-thrus—how McDonald's and others are trying to boost marketing and sales
Posted in: UncategorizedFrom AI voices to app-based payments, chains are turning to tech to save money and make more sales.
Mar
24
Marketing winners and losers of the week
Posted in: UncategorizedThe Reggie Bar returns and Panera links up with Amazon for loyalty—plus, why everyone hates ‘We??NYC.’
Mar
24
What Roblox’s new ad policies mean for brands
Posted in: UncategorizedRoblox’s updates follow FTC complaint filed last year.
Mar
24
How generative AI empowers creatives to bring their ideas to life
Posted in: Uncategorized3 ways new technology will accelerate brainstorming, experimentation and production.
Mar
24
Heineken estreia no mundo dos games celebrando os jogos online como atividade social
Posted in: Uncategorized
Pela primeira vez atrelando sua marca ao universo dos games, a Heineken acaba de lançar no Brasil a campanha “Nem toda rodada é lá fora”. Mas a associação vem com um objetivo maior: quebrar o estereótipo de que jogos online não são atividades sociais. O filme principal, chamado Just Another Night Out, mostra a história …
Leia Heineken estreia no mundo dos games celebrando os jogos online como atividade social na íntegra no B9.
Mar
24
SXSW 2023: IA generativa e três recomendações para segunda-feira
Posted in: Uncategorized
Eu estaria mentindo se dissesse que não me surpreendi com a discussão sobre inteligência artificial, em especial, sobre as novas plataformas generativas, a exemplo do ChatGPT, Midjourney, DALL-E e relacionados nesta edição do SXSW. Mesmo acompanhando esse tema com bastante interesse nos últimos meses, volto do evento com um senso de urgência muito diferente do …
Leia SXSW 2023: IA generativa e três recomendações para segunda-feira na íntegra no B9.
Mar
23
TikTok Stars Go On a D.C. Field Trip
Posted in: UncategorizedOn the bus, off the bus and all over Capitol Hill with creators turned temporary lobbyists. Wait, does anybody need a bathroom break?
Mar
23
Augment.eco – Happy Smiles (2023) OOH (Finland)
Posted in: Uncategorized
Mar
23
Heineken & Le Pub – Just Another Night Out (Brazil) :60 (2023)
Posted in: Uncategorized
Drinks & Alcohol
The gang is going to get together, but one of the crew has just about the worst possible time getting out from work.
Mar
23
P3 Missionen – Human candle statues warn of youth burnout (2023) (Denmark)
Posted in: Uncategorized
Mar
23
Colorado Lottery – Grateful Outdoors (2023) :30 (USA)
Posted in: Uncategorized
Business & finance
For 16 years, creative agency Cactus has been making Coloradans laugh with their irreverently funny ads for the Colorado Lottery – the latest, entitle
Mar
23
TikTok CEO defends app to Congress—what brands need to know
Posted in: UncategorizedTikTok CEO Shou Zi Chew tried to appease lawmakers, but they seemed unconvinced and bent on a ban.
Mar
23
SXSW 2023: Tudo em todo lugar ao mesmo tempo
Posted in: Uncategorized
O título deste artigo é, sim, uma tradução do nome do filme que ganhou o Oscar deste ano. Coincidência ou não, ele resume perfeitamente os sentimentos misturados com os quais saio de Austin. Quem me conhece ou me acompanha aqui já me ouviu falar que eu venho pra cá pra ser tirada do lugar. E …
Leia SXSW 2023: Tudo em todo lugar ao mesmo tempo na íntegra no B9.
Mar
23
Man at Center of Jan. 6 Conspiracy Theory Demands Retraction From Fox
Posted in: UncategorizedA lawyer for Ray Epps has demanded that the Fox host Tucker Carlson publicly apologize for “false and defamatory statements” that Mr. Epps served as a federal agent during the Capitol attack.
Mar
23
Why Snap is letting DTC merchants use its AR try-on lenses on their sites
Posted in: UncategorizedApp wants to get its fancy shopping lenses on to more retail sites, and the first batch includes boutique sellers.
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