TV measurement should include homes with no TVs, research group says
Posted in: UncategorizedNielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.
Boston Marathon and BofA sign decade-long sponsorship deal
Posted in: UncategorizedThe Boston Marathon partnership will make BofA the title sponsor of two out of six World Marathon Majors.
Watch the newest commercials from Chewy, FanDuel, Heineken and more
Posted in: UncategorizedA talking dog named Bailey helps Chewy promote its pet pharmacy.
Magna trims industry ad spending forecast to 3.4% growth
Posted in: UncategorizedAgency says media innovation, including the rise of retail media networks, is staving off ad market collapse.
Snapchat hires Microsoft ad leader as it rebuilds its sales team
Posted in: UncategorizedRob Wilk comes over from Microsoft to fill out ad team following high-profile departures last year.
How the TV industry is preparing for the future of currency—and where it’s not ready yet
Posted in: UncategorizedAgencies, media companies and ad tech hashed out the details at Paramount’s Measurement Now conference.
Final call for Leading Women nominations
Posted in: UncategorizedThe deadline to enter the 2023 program is March 28.
How gaming creators are moving into corporate roles and bringing brands with them
Posted in: UncategorizedYouTubers Karl Jacobs and Forrest Waldron are joining Misfits Gaming Group.
Twitter Says Parts of Its Source Code Were Leaked Online
Posted in: UncategorizedThe leak adds to the challenges facing the Elon Musk-owned company, which is trying to identify the person responsible and any other people who downloaded the code.
Elon Musk Values Twitter at $20 Billion
Posted in: UncategorizedThe billionaire bought the social media company for $44 billion in October and took it private.
Ramadan-Themed Chocolate Bars – The KitKat® Iftar Bar Features 30 Pieces for 30 Days of Ramadan
Posted in: UncategorizedSXSW 2023: IA e o futuro dos criativos
Posted in: UncategorizedQuando pensamos em SXSW, automaticamente vem à mente os talks, fóruns, exposições e ativações. Mas, para mim, a experiência extrapola os limites do conteúdo. O festival instiga, em cada um de nós que estivemos por lá, uma busca constante pela construção de seu próprio framework de compreensão do futuro, que se constrói pouco a pouco …
Leia SXSW 2023: IA e o futuro dos criativos na íntegra no B9.
Twitter's Elon Musk to court advertisers in rare ad world appearance
Posted in: UncategorizedBillionaire will try to get advertisers to return to the platform when he appears next month in Miami, where he will talk with NBCU’s Linda Yaccarino.
How period care brands are responding to Florida bill that would restrict sex education
Posted in: UncategorizedThe bill would restrict Florida’s public school teachers from educating students about the menstrual cycle before sixth grade.
Judges announced for 2023 Ad Age Small Agency Awards
Posted in: UncategorizedWinners will be announced in late July.
AM:PM & HAVAS Tel Aviv presents: AI Deliviery (2023) :60 (Israel)
Posted in: UncategorizedSXSW 2023: My Magic Eye no evento
Posted in: UncategorizedQue o SXSW é uma mistura de temas não é novidade para ninguém. Essa é a graça, porque é dessa mistura que os milhares de participantes criam diferentes conexões e inspirações, capazes de impactar iniciativas e negócios em todos os cantos do mundo. E na minha mistura teve ChatGPT, Magic Eye, Atrofia Emocional, Intimidade, Empatia …
Leia SXSW 2023: My Magic Eye no evento na íntegra no B9.
TikTok em xeque: desconfiança e tensões políticas ameaçam futuro da rede social nos EUA
Posted in: UncategorizedA crescente desconfiança em relação ao TikTok tem colocado a rede social em uma posição cada vez mais delicada diante dos legisladores americanos. A propriedade chinesa do aplicativo, controlado pela ByteDance, é amplamente considerada insustentável no Congresso dos Estados Unidos, e a empresa enfrenta um futuro incerto em meio às tensões políticas e às possíveis …
Leia TikTok em xeque: desconfiança e tensões políticas ameaçam futuro da rede social nos EUA na íntegra no B9.
Top 10 March Madness advertisers so far: Datacenter Weekly
Posted in: UncategorizedAlso: GM’s zero-party data play, Innovid’s data deal with Walmart, macroeconomic news in a nutshell—and more.