Machine learning allows brands to use first-party data to deliver relevant messages to customers while enhancing the overall experience.
? A Microsoft vai permitir que usuários do Teams criem avatares 3D para usar em reuniões: essa inovação visa a aumentar a participação e o engajamento dos usuários durante as reuniões online, sem a pressão do “ih, olha lá, fulano nem ligou a camera”. ? A proposta é ser uma alternativa ao uso de vídeo: …
Leia Com avatar 3D, Microsoft Teams quer que você possa desligar o vídeo sem culpa durante reuniões online na íntegra no B9.
After lawmakers grilled TikTok’s chief executive last week, the app’s users argued that the platform should not be banned in the United States over national security concerns.
With the charge of conspiracy to violate the Foreign Corrupt Practices Act, Bankman-Fried now faces 13 criminal counts.
The move shows how hard Google plans to fight against the Justice Department’s lawsuit.
The soda brand’s first rebranding since 2008 conveys “boldness and confidence,” executives say.
Levi’s decision to use AI models to increase diversity had many consumers wondering why they did not hire more diverse models.
Michelob Ultra teams up with Women’s Sports Network, which is carried on streaming channels.
New York City mainstays such as Via Carota and Carbone invest in direct-to-consumer product lines to boost national brand awareness.
Current and former executives point to hurdles the IPG shop is working to overcome.
Regulators are targeting unduly confusing privacy choices presented to consumers.
A Interbrand divulgou nesta segunda-feira (27) a edição 2023 do estudo Marcas Brasileiras Mais Valiosas. Tradicionalmente, a pesquisa avalia as empresas cujas marcas mais impactaram o público durante os últimos doze meses. Porém, a verdade é que o ranking – pelo menos o TOP 10 – se mantinha praticamente inalterado desde que o estudo começou …
Leia Itaú e Bradesco continuam dominando, mas Nubank entra no ranking das marcas mais valiosas do Brasil na íntegra no B9.
Com o objetivo de fortalecer o segmento de Delivery na Colômbia, o McDonald’s decidiu colocar sua própria equipe de funcionários para fazer a entrega na casa dos consumidores. O serviço ganhou o nome de “McDelivery Crew”. Para promover a iniciativa, a DDB Colômbia criou uma campanha fotografada pelos próprios entregadores dos pedidos. Câmeras instaladas em …
Leia McDonald’s lança campanha fotografada por entregadores do McDelivery na íntegra no B9.
These older content creators, many with followings in the millions, have partnered with brands such as Amazon, Hyundai and Liquid Death.
The Foundation to Combat Antisemitism is investing $25 million in a new ad campaign with Wunderman Thompson to raise awareness and encourage action against Jewish hate crimes.
The producer, Abby Grossberg, has accused the network of pushing her to give a false deposition in a $1.6 billion defamation lawsuit.
Beauty brand e.l.f. and teen retailer American Eagle are teaming up on a new collaboration of products and marketing.
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