Mar
29
Self-care marketing—3 ways brands can reduce stress and improve mental health
Posted in: UncategorizedMore than 4 in 5 Americans engage in self-care at least once a week.
Mar
29
How a possible TikTok ban could impact NIL deals
Posted in: UncategorizedInstagram could make up for any potential revenue losses for college athletes.
Mar
29
Marketers using AI are relying on social media for ChatGPT and DALL-E knowledge
Posted in: UncategorizedSocial platforms offer loads of AI expertise, from which brands and agencies are learning the essentials for their activations.
Mar
29
two concepts of the same breed / Deux concepts toutou pareils?
Posted in: Uncategorized |
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| THE ORIGINAL? Dallas Pets Alive / Dog Adoption – 2018 Spotify playlists that match listeners with adoptable dogs. Source : The Drum Agency : Dieste (USA) |
LESS ORIGINAL Pedigree “Adoptable Playlists” – 2023 Spotify playlists that match listeners with adoptable dogs. Source : Little Black Book Agency : BBDO New York (USA) |
Mar
29
Rift Between Gaming Giants Shows Toll of China’s Economic Crackdown
Posted in: UncategorizedActivision Blizzard and NetEase could not agree on a new deal to distribute video games in China, cutting millions of players from the games in January.
Mar
29
SXSW 2023: Construindo empresas mais humanas
Posted in: Uncategorized
Passamos mais tempo interagindo com máquinas do que com outras pessoas. Muitas vezes, reduzimos nossas relações a áudios no WhatsApp e as conversas agora têm a profundidade de um tweet. Baseamos a nossa autoestima no desempenho que temos nas mídias sociais. A quantidade de curtidas e interações nos nossos posts acaba direcionando a percepção que …
Leia SXSW 2023: Construindo empresas mais humanas na íntegra no B9.
Mar
29
SXSW 2023: Será que a tecnologia trará felicidade?
Posted in: Uncategorized
Recentemente, tive a oportunidade de vislumbrar o futuro durante a última edição do SXSW, em uma experiência singular e plural. A minha jornada terminou com uma certeza que permeou todo o festival: a transformação digital mudará todos os aspectos de nossas vidas. Desde a automatização da força de trabalho até a segurança cibernética no blockchain, …
Leia SXSW 2023: Será que a tecnologia trará felicidade? na íntegra no B9.
Mar
29
Meta's new ad and the dumb possibilities of the metaverse.
Posted in: Uncategorized
Mar
29
Adidas opposes Black Lives Matter's 3-stripe trademark application
Posted in: UncategorizedAdidas is opposing the recent trademark filing from Black Lives Matter, alleging the three stripes could create consumer confusion.
Mar
29
Transparent Aluminum Smartphones – This Nothing Phone (2) Concept by 4RMD Imagines a Next-Gen Device
Posted in: Uncategorized
(TrendHunter.com) This Nothing Phone (2) concept has been designed by 4RMD as a rendering of what smartphone users could be in store for when the brand’s follow-up handset hits the market. The smartphone…
Mar
29
Drizly – Ding Dong it's Drizly by The Goondocks
Posted in: Uncategorized
Mar
28
Pepsi celebra 125 anos com nova identidade visual e foco no refrigerante zero açúcar
Posted in: Uncategorized
? Pepsi revela novo logotipo e identidade visualApós 14 anos, a Pepsi decidiu renovar seu visual. O lançamento acontece primeiro na América do Norte até o meio do ano. Em 2024, a nova marca chegará em todo o mundo. A mudança celebra o 125º aniversário da marca. O novo design inclui uma tipografia em negrito, …
Leia Pepsi celebra 125 anos com nova identidade visual e foco no refrigerante zero açúcar na íntegra no B9.
Mar
28
Heinz faz piada com fraude do ketchup genérico em nova campanha
Posted in: Uncategorized
? Campanha “Ketchup Fraud”: a agência Rethink desenvolveu uma campanha para a Heinz tirando onda com comportamento de restaurantes que reabastecem embalagens da marca com ketchup genérico. A frase: “Mesmo quando não é Heinz, tem que ser Heinz” estampa peças de mídia impressa, exterior e redes sociais. Sempre mostrando funcionários de restaurantes sendo pegos no flagra. …
Leia Heinz faz piada com fraude do ketchup genérico em nova campanha na íntegra no B9.
Mar
28
Bill Zehme, Author With a Knack for Humanizing the Famous, Dies at 64
Posted in: UncategorizedA prolific biographer, he charmed his way into access to, and insights about, Frank Sinatra, Hugh Hefner, Johnny Carson and many others.
Mar
28
What WPP’s Obviously acquisition means for VMLY&R’s influencer marketing strategy
Posted in: UncategorizedObviously CEO Mae Karwowski says client interest in TikTok is “business as usual” despite recent hearing.
Mar
28
Meta prioritizes TikTok-style videos as it drops in-stream reserve ads
Posted in: UncategorizedSunsetting of premium video product is a sign of the times as platforms look for growth in Reels short-form content.
Mar
28
A Campaign Aide Didn’t Write That Email. A.I. Did.
Posted in: UncategorizedThe swift advance of artificial intelligence in politics is already blurring the boundaries between fact and fake.
Mar
28
Watch the newest commercials from Charles Schwab, Snickers, MLB and more
Posted in: UncategorizedCharles Schwab promotes “The Challengers,” its video series celebrating unique individuals in the world of golf, including trick shot artist Tania Tare.
Mar
28
Carlos Moreno Wanted to Improve Cities. Conspiracy Theorists Are Coming for Him.
Posted in: UncategorizedResearchers like Carlos Moreno, the professor behind a popular urban planning concept, are struggling with conspiracy theories and death threats.
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